Reporting & Analytics

Reporting & Analytics Consultancy

Reporting & Analytics are the backbone of any business. Imagine doing all of the hard work, putting your blood, sweat & tears into a marketing strategy, working day and night on your business - but then having no way to track performance or see what's working and what isn't.

Every business is different when it comes to their core KPI's and business goals, and that's where our reporting & analytics consulting comes in.

We work with you to identify exactly which metrics are important to you and which ones are a distraction, after which we craft a unique 24/7 reporting dashboard that gives you quick and easy access to your organic performance - and we can even add in metrics for your other marketing channels if needed.

24/7 Reporting Dashboard

Our reporting expertise and experience allows us to build out custom reporting dashboards for you, no matter how complex that may get. We understand that, as a business, you will be managing many different marketing channels and, at times, it can be difficult to review what's working, what isn't and where you can make improvements - that's where we come in.

Your dashboard is accessible 24/7 and the data is as real-time as it gets. We work with you to ensure that the only metrics you see are ones that matter the most to you. So whether you want to see average session duration and bounce rate, or just want to look at bottom line revenue and lead figures, we can make that happen.

Your dashboard will be branded to your business and we can even implement metrics from multiple marketing channels, giving you a full, blended view of how performance is going.

This dashboard can then be used to spot opportunities for growth or areas that need improvement, whether you want to do this yourself or have our team of experts provide you with those insights, it's all possible thanks to your dashboard!

Tracking & Analytics

Reporting is only half the story - the other half is the tracking and analytics that make up these reports. Whilst some metrics may be tracked automatically, such as sessions, page views, time on site, etc, some of the more complex metrics may not be so easy to get.

Whether you're a lead generation website looking to track email subscriptions and leads, or an e-commerce site looking to get detailed reporting on product performance and revenue, we can ensure everything you need is tracked and visible.

We have experience with a whole host of different CMS's, alongside custom solutions, meaning we can integrate ourselves into making your tracking more advanced regardless of your setup.

Some common issues we see businesses face are difficulty understanding GA4 data, issues with tracking events from social platforms and even just coming across some events that don't fire even though they should.

We work closely with you and any other relevant third-parties to ensure we understand your ideal user flow, pain points in your current tracking and create solutions to make your life easier - whether that's using a platform like Google Tag Manager, implementing data layers or even a mixture - no tracking issue is too complex for our team to find the solution.