Content Strategy

Content Strategy Consultancy

Alongside the technical foundations of your website, content is used to help ensure your customers can find you quickly and easily. It's your perfect opportunity to show in the right places, drive customers to your website and turn them into leads or revenue.

It can sometimes be too easy to write content for the sake of it, churn out blogs at a high rate and flood your website with articles, but this isn't always the best approach.

When it comes to SEO and content, it's about finding what your customers are actually searching, ensuring you rank well for those terms and driving traffic that is much more likely to convert.

Content Discovery

As with any good strategy, our content strategies begin with the discovery phase. This allows us to dig deep into your data, see which keywords you currently rank well for, which ones could use some TLC and identify which keywords actually drive relevant traffic to you, or your competitors, websites.

From this, we can create keyword research that highlights a range of terms, split into clusters, all of which are relevant to your website and will see potential customers come to your website.

When reviewing these keywords, we look at existing content on the website, pages that can be further optimised to perform better, alongside identifying new keywords or phrases that you aren't currently targeting, but are used by highly relevant users.

From this, we can create an initial strategy focusing on improving content and pages currently on your website, in tandem with blog suggestions that can help strengthen your search presence and drive more traffic to your website.

Increase Visibility

Now we have a content strategy in place, it's time to increase your search visibility and start seeing improved traffic and SEO performance.

Our team will work with you to plan out who will write the content, how frequently new content should be published and have a plan in place to review the performance of these content changes in the upcoming months.

The key to a successful content strategy is to ensure you show wherever your customers are searching - owning a business makes you an expert in that field and all the intricacies involved with it, but your customers are the ones who need the service or product and essentially control what terms are used to find businesses suitable for them.

As such, we've spent our years of experience honing our content skills to identify these gaps in the market, find your target customers and ensure you're showing wherever they are - sometimes the lower volume keywords hold the key to true business growth.